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optimization and frame rates

use this for coursework but put notes into your own words!!!!!!! (probs for merit/ distinction tasks) optimisation: making the product look the best it possibly can. You'll need to consider the purpose of the animation, and how the colour, size (gigabites, megabites), frame (frames per second), compression (lossless and loss-e) and exported file (file type- .mp4 or .mov) fit the purpose.  You should use vector rather than bitmap for this. The higher the pixel count, the higher quality the image is.  Vector is known for being high quality whereas bitmap is low resolution. Vector is good for when the image needs to be blown up and zoom in and bitmap becomes pixelated when zoomed in but its a smaller file type.  Bitmap includes: jpegs, png, tiff, bmp Can be used for advertising on a small size poster but a large billboard in times square for example would need a higher quality image as it zooms in.  Vector in its original format has crisp, clear lines which stay the sa...

Creating the animation

Offline edit Having an animation with no sound, and no visual effects. Used in the industry as a backup and ensuring the narrative is being expressed well. Before wasting money on sound/special effects this allows you to see if the idea is worth moving forward with. The stage with raw footage (unedited), is run through a programme e.g. Final Cut to transcode it which lowers the resolution to make editing better and less laggy. We will need to create this for a rough draft, use it to make notes in line with the storyboard and decide if changes need to be made. Online edit Thought of as the finishing stages. Turn back into high quality/ resolution. This is also where colour correction, special effects and audio are brought into the film. Log sheets Before creating your animation, you must create a log sheet. Used to identify time codes, with a description of all shots Appropriate footage can be selected from the log sheet for the animation. Cuts and transitions The majority will be strai...

Pre-production for animation

Planning my story: Consider the narrative, Propp, Todorov, 3-act structure. Pre-production documentation Interpretation of brief Purpose, medium, target audience, run time The developed storyline with a focus on events/ characters Synopsis/ treatment Sketches Storyboards Scripts Personnel and crew Running order/ Gantt chart You should be producing some rough sketches of key characters and locations.  Must ANNOTATE sketches: movements, facial expressions, clothing Storyboard should capture the movements and facial expressions of your characters, use sketches to generate the storyboard.  2D/3D Backplates The cop-out option would be to source these from Google. Produce your own- you could photograph them for 2D backplates, or models them out of old shoeboxes, cotton reels, and pipe cleaners, or use 3D programs such as Autodesk, 3ds Max or Maya Think about lighting as well. Foley artists- produce sound effects

Gloabal animation

Studio Ghibli Themes  Studio Ghibli films are known for their unique and creative stories that address a wide range of topics. The power of friendship, the importance of nature, the beauty of childhood innocence, overcoming obstacles, and the concept of finding inner strength are some of the most common themes in Studio Ghibli films. Friendship is a central theme in many Studio Ghibli films. Characters in the movies frequently form close bonds with one another and support one another in their adventures. These bonds frequently assist them in overcoming adversity and difficult obstacles. Nature's power is also a recurring theme in many of the films. Nature is frequently invoked as a source of strength and healing, and it is frequently personified as magical creatures or spirits. Another common theme in these films is the beauty of childhood innocence. Many of the characters are children or adolescents who are still exploring their surroundings and learning important lessons. Childho...

Uses and target audiences

How is animation is used in media landscapes for each one, who would the target audience be: Children's TV- young kids Advertising- anyone the advert is for Sci-Fi- 15-35-year-olds Anime and manga TV shows Online and viral Animated films and TV Traditionally, animated content is associated with younger audiences. Television programs such as Tom and Jerry and Bugs Bunny, and Disney films from Snow white to Frozen, have been largely pitched at children (though as we know from unit 1, these films also enjoy large audiences formed of older demographics). British Television- puppetry and stop motion The animation was popular for children in the UK during the 1960s and 1970s.  A number of children's shows featured puppetry and stop motion.  Shows like: the magic roundabout, in the night garden, and postman pat. The Simpsons and Family Guy It could be argued that the Simpsons paved the way for shows like Family guy, due to the adult jokes embedded throughout the series.  When it...

Digital animation: types and techniques

Types of animation: Stop motion Cartoon Claymation 2D animation 3D animation (CGI) Line drawing Cel animation Hand drawn Rotoscoping Live action Line drawing A hand-drawn sketch which moves frame by frame so the shape evolves and moves. It is commonly used in contemporary advertising. Line drawings, today, are generally created using Adobe Illustrator, Adobe flash and lightbox. Scalable vector graphics (SVGs) are animated by code. Cel animation Short for celluloid animation Many Disney films were created in this way. A cel is a celluloid sheet- a transparent sheet onto which characters and scenery are drawn or painted. This is traditionally done by hand. Hand drawing Not common today due to time-consuming and can be better achieved digitally. The film spirited away was entirely hand drawn. Miyazaki wrote, directed and drew the storyboards for the movie; essentially writing the movie with drawings. When you watch the film, you’re seeing one man’s work and vision. Live action animation I...